4. THE HISTORY OF A PRODUCT

In 1908, Marquis Converse started a new shoe company called Converse Company. He used his surname for the company name.

In that time there weren't good sports shoes, and Marquis made the first shoe of rubber and canvas to play sports.

Some years later, in the 1920s, he designed a Special shoe for basketball. This shoe was called the Converse All Star. The basketball players wore this shoe and they promoted it.

Much later the shoe became the official NBA shoe, and this shoe became also popular with artists and musicians.

Recently, this shoe has became less popular. In 2003 Nike bought the company. Now the shoe is popular again and they sell millions of pairs.